Client at the Core: Marketing and Managing Today's Professional Services Firm

Client at the Core: Marketing and Managing Today's Professional Services Firm

by Bruce W . Marcus (Author), August Aquila (Author)

Synopsis

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era.

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More Information

Format: Illustrated
Pages: 306
Edition: 1
Publisher: John Wiley & Sons
Published: 03 Sep 2004

ISBN 10: 0471453137
ISBN 13: 9780471453130