by Cokins (Author)
As the growth of the Internet and other factors shift power to consumers, there is relentless pressure on corporations to keep prices low. Increasingly, corporations rely on "margin management" as well as supply chain management to maintain competitiveness and raise profits.
Format: Illustrated
Pages: 386
Edition: 1
Publisher: John Wiley & Sons
Published: 10 Sep 2001
ISBN 10: 047144328X
ISBN 13: 9780471443285