Festival and Special Event Management (Wiley Australia tourism)

by RobHarris (Author), JohnnyAllen (Author), WilliamO'Toole (Author), IanMcDonnell (Author)

• Used

  Paperback
  2002

  $4.32

  Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.