Pricing for Profitability: Activity-based Pricing for Competitive Advantage

Pricing for Profitability: Activity-based Pricing for Competitive Advantage

by Daly (Author)

Synopsis

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.

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More Information

Format: Illustrated
Pages: 288
Edition: 1
Publisher: John Wiley & Sons
Published: 21 Nov 2001

ISBN 10: 0471415359
ISBN 13: 9780471415350