by Daly (Author)
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.
Format: Illustrated
Pages: 288
Edition: 1
Publisher: John Wiley & Sons
Published: 21 Nov 2001
ISBN 10: 0471415359
ISBN 13: 9780471415350