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Radical E: From GE to Enron-lessons on How to Rule the Web

Radical E: From GE to Enron-lessons on How to Rule the Web

by JoelKurtzman (Author), Glenn Rifkin (Author)

  • Used

    Hardcover 2001

    $4.64
Synopsis

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses* General Electric Plastics* Enron* Victoria's Secret* Nortel Networks* David Bowie (DavidBowie.com)* General Motors* Southwest* Airlines* Progressive* Staples The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime. -James Daly, Editor in Chief, Business2.0 magazine In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how. -Shailesh Mehta, CEO, Providian Financial Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap. -Michael Ruettgers, Executive Chairman, EMC Corporation Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules. -George Conrades, CEO, Akamai

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More Information

Format: Hardcover
 Pages: 224
 Publisher: John Wiley & Sons
Published: 24 Apr 2001
ISBN 10: 0471410470
ISBN 13: 9780471410478

Media Reviews
a range of new books offer[ing] much-needed perspective on navigating the choppy waters of modern-day business. (eCompany, June 2001) ...offers an impressive selection of case studies... (Information Age, September 2001) If you like to impress management and the consultants this might be the read you need... (Freelance Informer, 5 October, 2001)
Author Bio
JOEL KURTZMAN is Global Lead Partner for Thought Leadership at PricewaterhouseCoopers, the world's largest professional services firm. He is the former editor of the Harvard Business Review and of Strategy & Business and a former columnist at The New York Times. Kurtzman is the author of sixteen books, including The Death of Money, and has consulted to some of the world's largest companies. GLENN RIFKIN is the coauthor of Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. He is a veteran business journalist, business commentator, and sought-after speaker who spent nearly a decade reporting and writing for The New York Times.