One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Wiley computer publishing)

by Cliff Allen (Author), Deborah Kania (Author), Deborah Kania (Author), Beth Yaeckel (Author)

• Used

  Paperback
  2001

  $4.36

  This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.