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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

by Leonard H. Hoyle (Author)

  • Used

    Hardcover 2002

    $3.81
Synopsis

Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.

$3.81

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Quantity

2 in stock

More Information

Format: Hardcover
 Pages: 256
 Publisher: John Wiley & Sons
Published: 12 Jun 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797

Author Bio
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.