Strategic Management

Strategic Management

by Garth Saloner (Author), Andrea Shepard (Author), JoelPodolny (Author)

Synopsis

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

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More Information

Format: Hardcover
Pages: 464
Edition: illustrated edition
Publisher: John Wiley & Sons
Published: 08 Nov 2000

ISBN 10: 0471380717
ISBN 13: 9780471380719