by David A . Aaker (Author)
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
Format: Paperback
Pages: 352
Edition: 6th Edition
Publisher: John Wiley & Sons
Published: 04 Apr 2003
ISBN 10: 0471359955
ISBN 13: 9780471359951
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