The Fortune Sellers: The Big Business of Buying and Selling Predictions

New
Illustrated
1999
$24.89

An ambitious, intelligent, and very readable guide to understanding our present and our future. -Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.

Synopsis

An ambitious, intelligent, and very readable guide to understanding our present and our future. -Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.

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Quantity

10 in stock

More Information

Format: Illustrated
Pages: 324
Edition: 1
Publisher: Wiley
Published: 06 Dec 1999
ISBN 10: 0471358444
ISBN 13: 9780471358442

Media Reviews

All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further.--Knight-Ridder News Service

Author Bio

WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children.