Futurize Your Enterprise: Business Strategy in the Age of the E-customer

Futurize Your Enterprise: Business Strategy in the Age of the E-customer

by David Siegel (Author)

Synopsis

Praise for Futurize Your Enterprise David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online. - Eric Schmidt, CEO, Novell Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception. - Jane Metcalfe, founder, Wired Ventures Inc. David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book! - Susan Rockrise, Worldwide Creative Director, Intel The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not! - Steve Schaffer, CEO, Mystery.net David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality. - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.

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More Information

Format: Hardcover
Pages: 336
Publisher: John Wiley & Sons
Published: 11 Oct 1999

ISBN 10: 0471357634
ISBN 13: 9780471357636

Media Reviews
There has to be a basic guide to business in the e-commerce age and this is probably the best around. (Campaign, 19th December 2000) ...A readable and relevant book, Siegel outlines how to avoid the six strategic traps. (Long Range Planning, Vol 33, 2000)
Author Bio
DAVID SIEGEL is a leading Internet strategist. He is the author of the bestseller Creating Killer Web Sites, which has been translated into 15 languages. His Secrets of Successful Web Sites is the bible of new-media project management. Siegel has been published in the Harvard Business Review and is an internationally sought-after public speaker. In working with clients like Hewlett-Packard, Lucent, Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as an expert in planning long-term web strategy. Siegel is chairman of Studio Verso, a web-design and strategy firm, and president of Siegel Vision, an E-strategy company (www.siegelvision.com).