Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life

by Daniel S . Janal (Author)

• Used

  Paperback
  2000

  $3.36

  This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.