Marketing Hospitality

by TomPowers (Author), Cathy H . C . Hsu (Author)

New
Hardcover
2002
$181.54

How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.

Synopsis

How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.

$181.54

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 384
Edition: 3rd Revised edition
Publisher: John Wiley & Sons
Published: 04 Feb 2002
ISBN 10: 0471348856
ISBN 13: 9780471348856

Marketing Hospitality

New

$181.54

Synopsis

$181.54

More Information