by TomPowers (Author), Cathy H . C . Hsu (Author)
How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.
Format: Hardcover
Pages: 384
Edition: 3rd Revised edition
Publisher: John Wiley & Sons
Published: 04 Feb 2002
ISBN 10: 0471348856
ISBN 13: 9780471348856
FREE UK DELIVERY 
Global shipping from £2.99
FREE UK DELIVERY
30 Day Refund Guarantee
