Managing and Using Information Systems: A Strategic Approach

Managing and Using Information Systems: A Strategic Approach

by KeriE.Pearlson (Author), Carol S . Saunders (Author)

Synopsis

Concepts are presented in clear, non--technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

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More Information

Format: Paperback
Pages: 345
Edition: 2nd Edition
Publisher: John Wiley & Sons
Published: 12 May 2003

ISBN 10: 0471346446
ISBN 13: 9780471346449

Media Reviews
Description: This book arms non-technical managers with the insights and knowledge they need to become active participants in information systems decisions. They'll learn how IT relates to the organization, its overall strategy, and the individual; how information is managed in todya's organizations; how to recognize opportunities; and how to apply current technologies in new and innovative ways.