by David Greising (Author)
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Format: Paperback
Pages: 364
Edition: New edition
Publisher: John Wiley & Sons
Published: 08 Jun 1999
ISBN 10: 0471345946
ISBN 13: 9780471345947