Thunderbird on Global Business Strategy (Wiley Investment (Hardcover))

Thunderbird on Global Business Strategy (Wiley Investment (Hardcover))

by Grosse (Author), Faculty of Thunderbird Graduate School (Author), Lastthe Faculty of Thunderbird the Ameri (Author)

Synopsis

THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base.

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More Information

Format: Illustrated
Pages: 388
Edition: 1
Publisher: John Wiley & Sons
Published: 10 Apr 2000

ISBN 10: 0471326062
ISBN 13: 9780471326069