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Mail and Internet Surveys: The Tailored Design Method

Mail and Internet Surveys: The Tailored Design Method

by Don A . Dillman (Author)

  • Used

    Hardcover 1999

    $8.09
Synopsis

The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.

$8.09

Save:$61.22 (88%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 480
 Edition: 2nd Edition
 Publisher: John Wiley & Sons
Published: 23 Dec 1999
ISBN 10: 0471323543
ISBN 13: 9780471323549

Media Reviews
I would recommend this book to anyone involved in the design of postal surveys. The relevant chapters give useful guidance to improve the quality of the questions and the layout of self-completion questionnaires. In addition, the clear organisation of the sections in the book makes it ideal for finding clear well-written advice for specific queries. (Survey Methods Newsletter, Vol 20/2, 2000)
Author Bio
DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.