Globalising Management: Creating and Leading the Competitive Organization

by NoelM.Tichy (Editor), VladimirPucik (Editor), Carole K . Barnett (Editor)

• Used

  Paperback
  1993

  $9.33

  The globalization of business has become a key management challenge of the 1990s. In order to succeed, companies must anticipate technological, economic and social changes and adjust their global competitive strategies in response This study offers cutting-edge ideas and brings together contributors from North America, Europe and Japan to explore critical global issues, including how to create a winning strategy, how to organize the global firm and how to make cultural diversity a competitive advantage