The Power of Logos: How to Create Effective Company Logos

by Laurel Harper (Author), Laurel Harper (Author), William L. Haig (Author)

• Used

  Hardcover
  1997

  $15.71

  This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of credibility and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concept show to translate credibility into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer