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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by WilliamG.Zikmund (Author), Faye W . Gilbert (Author), RaymondMcLeodJr. (Author)

$11.31

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More Information

Format: Paperback
 Pages: 208
 Publisher: John Wiley & Sons
Published: 30 Jan 2003
ISBN 10: 0471271373
ISBN 13: 9780471271376