by Barry Babin (Author), PhillipSamouel (Author), Arthur H . Money (Author), JosephF.HairJr. (Author)
Covering the essentials of business research for managers, the book includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment.
Format: Paperback
Pages: 464
Edition: 1
Publisher: John Wiley & Sons
Published: 01 Jun 2005
ISBN 10: 0471271365
ISBN 13: 9780471271369