Data Mining Tools in Action (Toolkits)

by Christopher Westphal (Author), TeresaBlaxton (Author)

• Used

  Paperback
  1998

  $36.97

  Cutting--edge data mining techniques and tools for solving your toughest analytical problems Data Mining Solutions In down--to--earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real--world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing out--of--the--box approach to data mining that will help you maximize your time and problem--solving resources, and prepare for the next wave of data mining--visualization. You will read about ways in which data mining has been used to: Discover patterns of insider trading in the stock market Evaluate the utility of marketing campaigns Analyze retail sales patterns across geographic regions Identify money laundering operations Target DNA sequences for pharmaceutical testing and development The book is accompanied by a CD--ROM that contains: Demo and trial versions of numerous visual data mining tools Active web--page links for each of the products profiled GIF files corresponding to all book images