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China: The Consumer Revolution

China: The Consumer Revolution

by Conghua Li (Author), Deloitte & Touche Consulting Group (Author)

  • Used

    Hardcover 1998

    $4.34
Synopsis

As China opens up to the world, so its domestic markets become available. The Chinese people have the money and desire for foreign goods, and it is widely predicted that by the year 2020 their country's economic power will be greater than that of the USA. This book analyzes the economic changes within China from a consumer level. The author examines the cultural and economic factors that drive China and its people, outlining how they affect their business environment and suggesting strategies for companies to exploit the potential of this enormous market.

$4.34

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More Information

Format: Hardcover
 Pages: 300
 Publisher: John Wiley & Sons
Published: 03 Feb 1998
ISBN 10: 0471248622
ISBN 13: 9780471248620

Author Bio
Conghua Li is a leading China strategist. He is with Deloitte & Touche Consulting Group and currently based in Toronto, Canada. He provides strategic advice to multinational companies, particularly in assisting these companies to grow through entering new business areas and new geographical markets. A frequent speaker at business conferences in North America, he has also been quoted regularly in the media throughout the world. Born in Beijing, China, he received his business degree in the Netherlands and his engineering degrees in both China and Germany. His professional experiences and insights cover three continents including Asia, Europe and North America.