From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

by Gordon Bethune (Author)

• Used

  Hardcover
  1998

  $4.73

  In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.

• Used

  Paperback
  1999

  $4.94

  The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
  
  . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
  
  From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
  
  From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
  
  All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

• New

  Paperback
  1999

  $30.68

  The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
  
  . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
  
  From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
  
  From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
  
  All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.