Fundraising Fundamentals 2e: A Guide to Annual Giving for Professionals and Volunteers: 26 (The AFP/Wiley Fund Development Series)

by Greenfield (Author), Greenfield (Author)

• New

  Hardcover
  2002

  $89.76

  Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.