The PDMA ToolBook 1 for New Product Development: 2 (Product Development and Management ToolBooks)

The PDMA ToolBook 1 for New Product Development: 2 (Product Development and Management ToolBooks)

by Griffin (Author), Belliveau (Author), Somermyer (Author)

Synopsis

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio. .

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More Information

Format: Illustrated
Pages: 481
Edition: 1
Publisher: Wiley
Published: 25 Apr 2002

ISBN 10: 0471206113
ISBN 13: 9780471206118