Research Methods for Business: A Skill Building Approach

by UmaSekaran (Author)

• Used

  Hardcover
  2003

  $3.36

  Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.

• Used

  Paperback
  1992

  $3.36

• Used

  Hardcover
  1999

  $3.36

  This volume offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. This edition goes beyond helping students understand the ways in which systematic research can be conducted to describe, explain and predict phenomena of interest pertaining to business.