The Portable MBA in Marketing: 31 (The Portable MBA Series)

by Alexander Hiam (Author), Alexander Hiam (Author), Charles Schewe (Author)

New
Hardcover
1998
$80.28

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

Synopsis

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

$80.28

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More Information

Format: Hardcover
Pages: 516
Edition: 2
Publisher: John Wiley & Sons
Published: 06 Apr 1998
ISBN 10: 0471193674
ISBN 13: 9780471193678

The Portable MBA in Marketing: 31 (The Portable MBA Series)

New

$80.28

Synopsis

$80.28

More Information