The Portable MBA in Marketing: 31 (The Portable MBA Series)

by Alexander Hiam (Author), Alexander Hiam (Author), Charles Schewe (Author)

• New

  Hardcover
  1998

  $79.98

  Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

• Used

  Hardcover
  1992

  $4.19

  Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.