Strategic Management in the Global Economy

Strategic Management in the Global Economy

by Heidi Vernon-Wortzel (Author), Lawrence H. Wortzel (Author)

Synopsis

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view.

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More Information

Format: Paperback
Pages: 592
Edition: 3
Publisher: Wiley
Published: 20 Nov 1996

ISBN 10: 0471158739
ISBN 13: 9780471158738