by Heidi Vernon-Wortzel (Author), Lawrence H. Wortzel (Author)
This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view.
Format: Paperback
Pages: 592
Edition: 3
Publisher: Wiley
Published: 20 Nov 1996
ISBN 10: 0471158739
ISBN 13: 9780471158738