"This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

by PeterBieler (Author)

• New

  Paperback
  1996

  $42.52

  Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot. --Bob Rice Pet Rock Promoter Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it. --Steve Dworman Publisher, Infomercial Marketing Report As a jack, in an emergency, if you have a very small car ...As a rack to dry homemade pasta ...Prop it on its side and presto! Twin picture frames ...Have it bronzed and claim it's a very early Henry Moore ... --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!