Consumers (Cus)

by Hallberg (Author)

• Used

  Hardcover
  

  $25.91

• Used

  Hardcover
  1996

  $4.22

  A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.