
by PaulA.Argenti (Author)
This pocket reference provides information to help business professionals solve their business problems and make informed decisions. The book includes: an A to Z reference of essential business topics providing key terms and tools for any business executive; reading lists, Internet sources, and traditional methods for gathering competitive intelligence; and ideas for solving tough research problems.
Format: Paperback
Pages: 338
Publisher: John Wiley & Sons
Published: 07 Apr 1997
ISBN 10: 0471145955
ISBN 13: 9780471145950