Digital Money: The New Era of Internet Commerce

by Daniel C . Lynch (Author), Leslie Lundquist (Author)

• Used

  Paperback
  1996

  $11.71

  This study examines the technological processes, issues and strategic considerations to be discussed before the ability to conduct financial transactions on the Internet becomes a reality. It aims to prepare managers and other professionals for the possibility of Internet transaction capabilities, and examines what types of transactions are most appropriate for business needs. The text teaches the basic principles of exchanging digital money and commodity information and the different proposed protocols and standards enabling this, including the pros and cons of each approach. It also illustrates how digital money can be used creatively to open new markets and sales opportunities for any company.