The New Internet Business Book

The New Internet Business Book

by JillH.Ellsworth (Author), Matthew V . Ellsworth (Author)

Synopsis

The fastest-growing type of Internet user is the business user. This revised guide concentrates on recent changes to the Internet which impact on business practices. It explains how any business can set up shop on the Internet, and how to go about conducting that business: exchanging information; doing market research; obtaining product and technical information; announcing products; conducting conferences; and making sales.

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More Information

Format: Paperback
Pages: 499
Edition: 2
Publisher: John Wiley & Sons
Published: 13 Feb 1996

ISBN 10: 0471141607
ISBN 13: 9780471141600

Author Bio
JILL H. ELLSWORTH, Ph.D., is a well-known Internet consultant for many Fortune 500 companies. She is the author of the bestseller Marketing on the Internet and a frequent guest speaker about business and marketing on the Internet. An active Internet participant, she can be reached at je@world.std.com.

MATTHEW V. ELLSWORTH researches and writes about the Internet and is the coauthor of Marketing on the Internet. He can be reached at oakridge@world.std.com.