by Dick Connor (Author), Jeffrey P. Davidson (Author), Richard A. Connor (Author)
An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business.
Format: Illustrated
Pages: 287
Edition: 3
Publisher: Wiley
Published: 06 Oct 1997
ISBN 10: 0471133922
ISBN 13: 9780471133926