The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing: The New Leadership Role of Sales and Marketing in Manufacturing

The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing: The New Leadership Role of Sales and Marketing in Manufacturing

by George E . Palmatier (Author), JosephS.Shull (Author)

Synopsis

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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More Information

Format: Hardcover
Pages: 208
Edition: New edition
Publisher: John Wiley & Sons
Published: 13 Apr 1990

ISBN 10: 0471132705
ISBN 13: 9780471132707