by George E . Palmatier (Author), JosephS.Shull (Author)
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
Format: Hardcover
Pages: 208
Edition: New edition
Publisher: John Wiley & Sons
Published: 13 Apr 1990
ISBN 10: 0471132705
ISBN 13: 9780471132707