Orchestrating Success: Improve Control of the Business with Sales & Operations Planning (Oliver Wight Library)

by Richard C. Ling (Author), Walter E. Goddard (Author)

• Used

  Illustrated
  1995

  $3.99

  The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

• New

  Illustrated
  1995

  $59.92

  The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.