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World Wide Web Marketing

World Wide Web Marketing

by JimSterne (Author)

  • Used

    Paperback 1995

    $3.60
Synopsis

The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.

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More Information

Format: Paperback
 Pages: 352
 Publisher: John Wiley & Sons
Published: 16 Nov 1995
ISBN 10: 0471128430
ISBN 13: 9780471128434

Author Bio
JIM STERNE has more than 15 years of marketing and sales experience in the computer industry. He is cofounder of Target Marketing of Santa Barbara, a firm specializing in creating Internet marketing strategies for businesses. He organizes and hosts a five-city Internet seminar series called Marketing on the Internet and regularly speaks at Internet World and Web World.