by N/A
This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
Format: Hardcover
Pages: 480
Publisher: John Wiley & Sons
Published: 16 Mar 1998
ISBN 10: 0471120367
ISBN 13: 9780471120360