All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

by Garth Hallberg (Author)

• Used

  Hardcover
  1996

  $3.22

  A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

• Used

  Hardcover
  

  $25.47