Industrial Marketing Strategy, 3rd Edition: Third Edition

by Frederick E . Webster Jr . (Author)

• Used

  Paperback
  1995

  $4.37

  Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

• New

  Paperback
  1995

  $70.77

  Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.