by Mary Anne Devanna (Author), ElizaG.C.Collins (Author)
Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.
Format: Hardcover
Pages: 441
Edition: 2nd Revised edition
Publisher: John Wiley & Sons
Published: 08 Nov 1994
ISBN 10: 0471080047
ISBN 13: 9780471080046