by David A . Aaker (Author)
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. " Robert L.
Format: Hardcover
Pages: 352
Edition: 6th Edition
Publisher: John Wiley & Sons
Published: 03 Sep 2001
ISBN 10: 0471064114
ISBN 13: 9780471064114
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