The Selling Fox: A Field Guide for Dynamic Sales Performance

The Selling Fox: A Field Guide for Dynamic Sales Performance

by JimHolden (Author)

Synopsis

A follow-up to the author's highly successful Power Base Selling.* Ideal for any kind of salesperson.

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More Information

Format: Hardcover
Pages: 239
Edition: 1
Publisher: Wiley
Published: 16 May 2002

ISBN 10: 0471061808
ISBN 13: 9780471061809

Author Bio
JIM HOLDEN is the founder and CEO of Holden International, a globally recognized leader in sales and marketing effectiveness since 1979. His company pioneered the treatment of customer value, competition, and politics in selling with the Power Base Selling program. He is the author of Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing, and Technology, both available from Wiley. For more information, please visit www.holdenintl.com