by StevenW.Floyd (Author), Anne Sigismund Huff (Author), HughD.Sherman (Author), SiriTerjesen (Author)
Organizations of all kinds are discovering how important it is for employees to understand why the company interacts the way it does with customers, competitors, and other actors. This innovative book shows readers how their current jobs fit into broader contexts and presents them with a business strategy to improve their careers.
Format: Paperback
Pages: 448
Edition: 1
Publisher: John Wiley & Sons
Published: 29 Aug 2008
ISBN 10: 0471017930
ISBN 13: 9780471017936