New Product Success Stories: Lessons from Leading Innovators (New Directions in Business)

by Robert J. Thomas (Editor), Nathan Thomas (Author)

• New

  Hardcover
  1994

  $47.60

  What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.