Marketing Mistakes

Used
Paperback
1995
$4.20

This edition now contains both notable marketing blunders and well-known successes. There are 15 new cases, including those dealing with the challenges of entrepreneurship. Updated Information Boxes and Issue Boxes are featured in every chapter to highlight relevant marketing concepts. Discussion questions and role-playing exercises are also included.

Synopsis

This edition now contains both notable marketing blunders and well-known successes. There are 15 new cases, including those dealing with the challenges of entrepreneurship. Updated Information Boxes and Issue Boxes are featured in every chapter to highlight relevant marketing concepts. Discussion questions and role-playing exercises are also included.

$4.20

Save:$24.64 (85%)

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1 in stock

More Information

Format: Paperback
Pages: 384
Edition: 6th Edition
Publisher: John Wiley & Sons
Published: 05 Jan 1995
ISBN 10: 0471000884
ISBN 13: 9780471000884

Marketing Mistakes

Used

$4.20

Synopsis

$4.20

More Information