Marketing Plans for Services: A Complete Guide

Marketing Plans for Services: A Complete Guide

by Malcolm Mc Donald (Author), Adrian Payne (Author), PennieFrow (Author)

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Format: Paperback
Pages: 512
Edition: 3rd Edition
Publisher: John Wiley & Sons
Published: 09 Aug 2011

ISBN 10: 0470979097
ISBN 13: 9780470979099