Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott (Author), Brian Halligan (Author), Bill Walton (Foreword)

Synopsis

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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More Information

Format: Hardcover
Pages: 192
Publisher: John Wiley & Sons
Published: 20 Aug 2010

ISBN 10: 0470900520
ISBN 13: 9780470900529