How to Market to People Not Like You: "Know it or Blow it" Rules for Reaching Diverse Customers

New
Hardcover
2011
$26.65

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

Synopsis

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

$26.65

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 218
Publisher: John Wiley & Sons
Published: 01 Apr 2011
ISBN 10: 0470879009
ISBN 13: 9780470879009

How to Market to People Not Like You: "Know it or Blow it" Rules for Reaching Diverse Customers

New

$26.65

Synopsis

$26.65

More Information